For example, according to my previous product experience, users who change their avatars, set their nicknames and upload their personal data on the day after registration have better executive email list retention and more interaction. Based on these interaction characteristics, you can try to incentivize and guide other users to improve retention and engagement. If content creation is our key path, then the behavior of users who are passionate about content executive email list creation needs to be focused on and the details added to the membership growth system. 3. Determine the priority of incentive behavior according to the product stage and actual situation.
We did a seven-day login transfer lottery. If you do not log in within seven days after registration and login, there will be a push notification to log in to the floating window lottery draw executive email list on the seventh day. Among the prizes are shopping mall coupons, points and other gifts. Combining the two goals of improving retention and increasing store leakage. Having said that, the target behavior that the company at hand needs to motivate is: executive email list repurchase and oral broadcasting, and brand deepening. (This is basically the case in traditional industries) 3. Determine the incentive method. User portraits determine behavior Different user groups have completely different responses to the same stimulus.
To determine the incentive method, first determine the target group, and combine qualitative and quantitative analysis. Based on the current business situation and the consumption executive email list data that the enterprise can provide, combined with the network data, do a simple target user portrait analysis. Analysis of existing enterprise user portraits: 40-75 years old, high net worth middle-aged and elderly people. 70% are women and 30% are men. The distribution of specific provinces is subject to the consumption data provided by enterprises. The eastern executive email list coastal provinces obviously have strong consumption capacity. Case: In short, member users are: mid-to-high-end "aunts" and mid-to-high-end "uncles".