Anyone who owns or manages a small marketing agency knows that the process of crafting a proposal to a potential client is a task that can be Photo Background Removing perfected and, even better, easily duplicated. While mastering all of agency sales takes practice and experience, understanding how to properly articulate the value you'll bring to a potential client in a written proposal is something that can be modeled and adjusted for. meet the specific needs of each new prospect. winning business proposal feature Having an organized format for writing proposals will help you get straight to the point and effectively convey the value you offer so you can create Photo Background Removing proposals to win new business without reinventing the wheel. In this article, I'll walk you through my step-by-step process for writing client proposals to give you a template for organizing your thoughts.
Pre-proposal considerations A clear distinction I want to make is that I do not combine proposal and contract writing. I consider the proposal to be a Photo Background Removing statement of work in addition to an outline of the strategy and how you plan to achieve the client's goals. The contractual aspect of this process occurs after the proposal is accepted and concerns the legal details regarding indemnification, non-competition and other details agreed in the proposal. The proposal, on the other hand, should act as an extension of your sales process. Photo Background Removing Step 1: Get the information you need to write the proposal Regardless of the prospect's source (sponsorship, inbound, etc.), you should have an introductory phone call to better acquaint yourself with them and understand what they are looking to achieve from paid advertising before writing a proposal.
Here is a list of the types of information you should gather during a phone call or an introductory meeting: Overall Goal: It might sound logical, but there Photo Background Removing are tons of people out there who want to run paid marketing programs without a clearly defined goal. I try to ask this question in several ways in order to really arrive at what the prospect is looking for. Having a clear understanding between you and the prospect of what they want will help you Photo Background Removing manage expectations and set goals and benchmarks with them down the road. It can also help you disqualify potentially risky customers.