Editor's introduction: With the arrival of short video dividends, major platforms have started short videos one after another, and WeChat is no exception. As bulk sms service a rising star, WeChat video account, can its functions enter the hearts of users? This article focuses on the newly launched functional video accounts of WeChat, and compares and analyzes the experience of the video accounts. Let’s take a look. So far, WeChat has included more than N functions, and it has assembled the national-level products of the best product managers on the market, with a huge amount of engineering. Therefore, this article intends to focus only on the newly launched functional video accounts in bulk sms service WeChat. An overview of the experience Experience time: 2021.08.05 Experience version: 8.0.10 Experience equipment: iphone se2 2. Product introduction WeChat is an instant messaging software launched by Tencent on January 21, 2011.
It provides functions such as voice conversation, circle of friends, payment, official account, applet, and video communication. After ten years of bulk sms service development, WeChat has not only successfully written text messages into history, but also turned it into a way of life, a national-level product with 1.1 billion daily active users. In terms of product positioning, WeChat focuses on socializing with acquaintances. Most of users' friends are acquaintances, and a small number are semi-acquaintances [while QQ's positioning is open to social networking (a small number of acquaintances + most semi-strangers/strangers)]. The video account is a new feature that WeChat has tried to launch in January 2020. According to Zhang Yilong's speech at the 2021 WeChat Night, the video account is bulk sms service defined as a short content platform that everyone can create. 3. Why make a video account? First, users are becoming more and more accustomed to expressing themselves through video, and the current function of Moments cannot be satisfied.
First of all, from the perspective of content, users in the circle of friends are less patient with video content. Moments include both graphic content and bulk sms service video content. Video can provide more visual stimulation, and graphic information can transmit information more efficiently than video, and transmit more information in the same time, so users only need a short browsing time for most graphic information. However, under the background that the overall content of the Moments is graphic and textual information, the overall user's browsing rhythm is relatively fast, and the users have less patience for the videos that appear in them. Therefore, it is speculated that the video completion rate in the bulk sms service Moments should be relatively limited (to be verified). ). In addition, it is precisely for this reason that the circle of friends needs to limit the duration of video playback (30s), and excessively long videos will further reduce the user experience. Secondly, in terms of visual interaction,