Apr 09, 2022
In General Discussions
Since the first quarter of 2020, the number of B2B webinars has increased by 162%, with more than 61 million hours of searchable content available. This rapid growth has not only led to “webinar fatigue,” but has also created choice overload for webinar registrants and attendees. In this environment, marketers are now in a rush to improve webinar engagement in a flooded market. This potentially means reaching past emails as a traditional webinar callback channel to connect with your registrants. Let's see how you can boost webinar engagement with SMS marketing. SMS Marketing SMS Marketing: Paving the Way for Direct Customer Engagement The SMS marketing channel is catching the eye of the modern marketer, and for good reason. In recent years, SMS marketing has evolved from primarily transactional messages. It has expanded to employee data personalized reminders, product offers, loyalty discounts, and more, all of which help create better brand experiences with customers. SMS allows marketers to reach potential and current customers where they are always – on their mobile devices. And with a read rate of over 97% (compared to 20% for email), your reminders and notifications can help. Using SMS for webinar reminders, registrations, and confirmation messages can ensure that marketing messages are seen and acted upon in a timely manner. However, that doesn't mean you can just start exploding phone numbers from your database. Legal SMS marketing requires specific user engagement before receiving communications, and industry best practices guide marketers to be clear on expectations regarding the type and frequency of messages. .When done right, SMS marketing can be a powerful tool in your marketing toolbox. In fact, we recently implemented SMS marketing in addition to our webinar scheduling efforts, and the results are too big to keep to ourselves.