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Apr 13, 2022
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When Sharifah Niles-Lane, Vice President of Digital Marketing and Social Media at Eastern Bank, proudly states that "community service and social activism are truly ingrained in our DNA as a business", she is 200 years old. history to support it. In 1818, before there was a national banking system or even a national currency, only the wealthy had access to buy email list safe places where they could save, invest and borrow money. A group of philanthropists in Salem, Massachusetts decided that was wrong. They pooled their resources and formed the Savings Institution. It was only open for one hour, one day a week, and was staffed by founders and volunteers, but buy email list it offered customers the chance to get loans, secure their savings, and even earn interest. The first customer was a widow, who couldn't legally make the deposit herself (she had to use a proxy), but allowing her to have an account was pretty drastic in 1818. This is the kind of founding story that content marketers dream of. It's both inspiring and ambitious, historic yet progressive. It's a brand goal that has inspired centuries of good stories, or as Niles-Lane and his team would say, stories about doing good. Join Us For Good Image credit: Maura Wayman That's the idea buy email list behind Join Us for Good, Eastern Bank's highly successful bicentenary marketing campaign. "Everything we do is really rooted in this original idea of ​​doing what's right and smart, from a social justice perspective and from a business perspective," Niles-Lane said. "I think it's a testament to the evolution and how we came to this Join Us for Good campaign. As we approach our 200th anniversary, we wanted to renew our energy in this commitment. We wanted to give our brand aims to do good things to help people prosper" - in a movement that's bigger than banking.
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